Using Number of Clicks (Access) to a Website or Social Media Data to Visualize User Behavior and to Take Action
Major Electric Appliances Manufacturer
For this major electric appliances manufacturer, we have constructed a system by which the customer can visualize and analyze user behavior, and take actions based on the number of access (clicks) to their website and social media data. (This solution includes features customized specifically for this user).
Before implementation of enebular, analysis had been done by separate analytics services, which made cross-service (cross-tool) analysis (how many access comes in from which media, which article created the buzz that caused the access inflow, which measure had how much effect on purchases made on the online shop) unavailable.
We visualized the postings by the company, shared counts, number of access to the company’s website, and purchases made on the online shop, so that the flow could be understood instantly. We also took the same approach for correlation of various data in order to offer understanding of which measure had how much impact. The implementation also enabled the thorough process of “visualization → analysis → action”, for example, finding posters who shares articles often and contacting them.